![]() Snob Appeal: attempts to make a person feel like buying a product or going to a place will make them better than othersĪvant Garde Strategy: when an advertisement suggests that by using the product or going to the place, that person is smarter than others, ahead of their time, or is a trend setter. The Card Stacking Tactic: when a company emphasizes the good things about their place or product, but just doesn’t mention the bad or negative things The Plain Folks Tactic: using good old fashion ideals, or qualities that good, ordinary people find valuable, to make their product or place seem more appealing Name Calling Tactic: criticizing your competition to make yourself look better The Glittering Generalities Tactic: using vague words to make the product or place seem wonderful without giving any real information about the product or place The Loaded Words Tactic: using emotional words to get people to buy their product or use their service The Repetition Tactic: when the product name or symbol is repeated many times during an advertisement The Transfer Tactic: linking a celebrity to a product to make people feel that if they use it they will be just like the celebrity IDM Members meetings for 2022 will be held from 12h45 to 14h30.A zoom link or venue to be sent out before the time. The Testimonial Tactic: using someone famous to endorse the product or place by telling how they have used it or been there The Bandwagon Tactic: convincing people to go somewhere or buy something because everyone else is doing it When you click on the Pay Now button below, you will leave the website of the Greater Orlando Aviation Authority (the Authority) and will be redirected to the Online Payment Portal PayPoint (PayPoint), which is operated and maintained by First Data Merchant Services (First Data). ![]() Marketing plan: the whole plan for how a company will advertise its product or service including the situational analysis, advertising tactic, media strategy, budget, presentation packet, and pitchĪdvertising budget: a plan to show how much money a company will spend on each component of an advertising campaignĪdvertising presentation: a portfolio that an advertising firm has created for a company's advertising campaign along with a synopsis for how and why these items were createdĪdvertising pitch: presenting an advertising campaign to a client Media strategy: a plan for how a company will use media to advertise their product or service in order to reach their target audience Situation analysis: identifying a company's product, service, target audience, competition, strengths, and weaknessesĪdvertising tactic: a technique used by a company in advertising that makes people feel a strong desire to purchase the company's product or service Demographics : the numbers and statistics about groups of people in a population
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